Creating a top grossing mobile game is akin to creating a Michelin star restaurant. You need great chefs (developers), the right utensils (tools, analytics, marketing, etc.) and the best ingredients. It is a harmonious relationship, requiring excellence across the board. Within mobile, one of the most overlooked elements are the game mechanics, which are the basic ingredients that drive the actions that light up our KPI dashboards.
GameRefinery has found that the combination, prevalence, and implementation of your game mechanics explains 51% to 69% of your gross revenue results, depending on the genre. We wanted to uncover the greatest disparity in the use of game mechanics & features within the top 100 grossing games and those outside of the top 100.
Here are some of the key findings, conveniently gathered into a compact infograph:
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